Thought provoking post by Tony Morgan today on “How would Apple do church?”

Let’s pretend a company like Apple was committed to reaching people for Jesus. They, of course, are trying to reach the same people we’re trying to reach. Only instead of iPods and Macs and iPhones, we’re trying to present the Gospel. It’s a stretch. I know. But we’re trying to discover new ministry strategies to reach people in today’s culture.

So here’s the question: If Apple was a church, how would Apple do church?

Are we, as followers, as committed as Apple is, to reach the world with our product?

Maybe we should not use the word “world.” It makes us think of somewhere “over there.”

What are we willing to do to sell our wares to those around us?