Riding down the street in Seattle, the sign caught my attention.

Bikini Baristas.

Excuse me? You’re kidding, right?

My son-in-law, seeing my perplexed look, said, “That’s nothing. There’s a chain that has lingerie-clad baristas running around serving express. And it’s really bad coffee. Funny thing is, the place is always packed.”

Watch out Hooters! You’ve got competition.

Now, besides using sex to sell coffee, the thing that struck me is the genius behind the pitch. Take something that people probably want but may not take the time to satisfy their desire for it, wrap it up in something that really gets your attention, and people will be late to work in order to get it.

Anything standout to you about the faith? How do you wrap yours up? Anybody want any of what you have?